![]() But they first really enter the space through values, and different kinds of values and different, you know, ideas of how business should be done. But if I look at a lot of the revolutionary companies that have come through in the past couple of decades, some of the most successful ones didn't really always win on product. In the long run, product also must be there. But if you have a terrible email client, nobody's going to use it. And that relationship needs to be built on trust, built on transparency and built on a shared set of ideals.īut that doesn't solve for having a worse product, right? It does seem like it's a tiebreaker, in a lot of ways. You must have a good product, but more important than that, I think businesses need to have an alignment of values with their customers, because it's really about the relationship between you and your users. People bought in not so much due to the product, but because of the sense of values and what the company stood for, and having a connection between their own values and the values of the product that they're buying. But in 2008, when Tesla was first starting out, that probably wasn't the case. You do need to have good products, but more than that, it's really also philosophy and shared values, right? When people buy a Tesla, for example, it is probably objectively in many ways a better car than the gas cars. More and more today, when people make decisions of what to buy and what companies they want to support, it's really a decision not so much based on a product. ![]() I think this is something that has been changing quite a lot in the past decade. 1." How does that change what kind of product you want to build? And then figure out the business model, the privacy policy, everything else from there, but you start with just, "let's make a thing that people like." But you, at the very beginning, have this added constraint of saying, "privacy is value No. In the early days of ProtonMail, how does thinking about privacy change the way that you start and build both the company and the product? I talk to a lot of tech companies that say that goal No. ![]() The following excerpts from our interview have been edited for length and clarity. ![]()
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